Our goal is to establish Reusable Bag Centres with more than 7,000 reusable bags in circulation within an area that includes six supermarkets and ten university campuses located inside the Guangzhou Higher Education Mega Center, a higher education zone in suburban Guangzhou. By launching this project in a university district, we hope to influence young people and the leaders of tomorrow by encouraging them to develop lifelong green habits. We also aim to promote sustainability to a wider audience, inspiring others to emulate this example. Our ultimate goal is to expand this project to cover all of Guangzhou, and to promote the use and recycling of reusable shopping bags across a vast metropolitan area.

By September 2012, we intend to commercialise our line of bags and briefcases made from recycled jeans. We will also establish a number of “A Bu Low-Carbon Community Clubs” in Kunming City as well as an “A Bu Low-Carbon Community for University Students” at the Kunming Institute of Technology where we will promote grassroots sustainability, and train community residents and college students to transform discarded goods into fashionable jewellery, clothes and accessories. Additionally, we will host a number of ‘A Bu Creative Flea Markets’ in Kunming where these goods can be sold. Ultimately, our ambition is to inspire companies in other industries, notably in China’s enormous home decor sector, to manufacture more consumer goods from recycled materials.

By creating rooftop gardens, we seek to reduce heat, smog and energy consumption as well as promote local food production and enhance the quality of life in Shanghai. By September 30, 2012, we will plant rooftop gardens over an area of about 10,000 square metres in three Shanghai Project neighborhoods. We aim to assemble a network of up to 300 volunteers who will participate in the project, secure three major sponsors and set up a club with a ‘vegetable and fruit bar’ where volunteers and other urban garden enthusiasts can meet. We will assemble a small team of professional V-Roof landscape designers, and hire and train 20-30 gardeners to oversee our rooftop gardens. We are keen to develop our capacity to expand our operations. In the longer term, we aim to create gardens on 200,000-300,000 square meters of rooftops in Shanghai and expand the project to other Chinese cities, turning V-Roof into a successful business.

Our E-idea prize will enable us to conduct DIY sock doll-making workshops in several Chinese cities, and establish partnerships with museums and other public institutions. We will also commercialize new lines of products made from recycled goods. In so doing, we will teach design skills and promote environmental awareness and social entrepreneurship. Our long-term objective is to enhance substantially the profile and prominence of our brand and thus demonstrate the business opportunities available for low carbon industries.

We aim to host successfully the first Tianjin Environmental Protection Music Festival in 2012, and turn it into a popular annual event in China’s musical and environmental calendars. By tapping into the mobilising and inspirational power of music, the event will communicate an important message about sustainability and individual action to a vast audience in a memorable and fun setting. The festival will also provide a platform for NGOs, eco-entrepreneurs and environmental protection agencies to connect with the public and each other.

We aim to host an exhibition of Re-Light products in Beijing that will draw up to 100,000 visitors. We aim to sell as many as 10,000 Re-Light products in our online store, from buybacks from backlit film producers and through a distribution network of approximately 30 retail stores in China. Moreover, we intend to reach agreements with backlit film corporations to supply us with used film, which will offset their carbon footprint. Such activities will enable us to build an iconic brand and a nationwide platform for the collection and recycling of backlit advertising film for the sale of light products. Ultimately, we believe that our project will send a powerful message to society about the harmful effects of PVC, the importance of recycling, and the need to formulate imaginative, open-sourced and financially sustainable solutions to critical environmental issues.